With our pledge to become a benchmark for quality car rental service globally, We are offering other like-minded car rental operators the opportunity to join York as partners in our Affiliate Network Program. The vision of a global label that does care about customer service is vital to this industry. York would love to connect with car rental companies that need global representation and carry that customer service shield alongside. If you are interested in speaking with York about a partnership please contact firstname.lastname@example.org.
Benefits of Affiliate Business Model
According to Statistica, affiliate marketing spending in the U.S alone is expected to reach $8.2 billion.
Why are companies spending so much on affiliate business models? Below are some of the benefits of using a well-managed affiliate brand in your business:
1. Low cost of start-up
An affiliate program does not require that you have a marketing team for visual exposure or any investment.
Rather than that, you’ll have to depend on your affiliates to come up with their marketing content. Other than the initial effort of selecting and vetting affiliates, there’s little effort required from you to supply your products, which is one of the reasons it’s become such a popular method of business.
Once a company is comfortable working with an affiliate and has built a good relationship, they can for the most part let them get on with marketing your service or product.
2. Low ongoing costs
Since most of your marketing activities are done by affiliates, they’ll also bear the chunk of the cost attached. And since it’s a commission-based program, it means that you’ll only pay affiliates from sales and revenue they bring in.
This marketing model makes costs easy to manage and does not interrupt your cash flow, unlike other marketing models such as PPC advertising which requires you to pay for every click leading to your website. But affiliate marketing ensures that you only part ways with your money when sales are made.
3. Low risk
Lost cost means low risk. There’s little risk of loss since payments are only made when there’s an actual conversion; perfect for businesses on a tight budget.
4. Targeted Traffic
Since the affiliates are handpicked by you, it can ensure that the traffic that comes to your business is from individuals that find your product or service useful. This is because affiliates that resonate with your business will most likely have individuals with their area of influence that’ll find your brand useful.
You can easily make your affiliate program smaller or bigger at little or no cost. It also offers you a great way to scale up your business without breaking the bank.
6. High ROI
Having the keys to product innovation and effective management skills doesn’t guarantee a high ROI; you’ll also need to get your marketing right.
Affiliate marketing has been proven to have a much higher return on investment than the majority of marketing strategies such as expensive franchise models.
One major reason for this is that your target audience will hear of your product or service from affiliates that are within their spheres of influence. In short, you’re channeling your marketing efforts through an affiliate who has direct access and influence over a highly targeted audience that is receptive and trusted with what you have to offer.
The affiliate business model is quickly becoming a central aspect of many marketing strategies, largely because of the high bang for your buck than other strategies cannot offer.
As the market continues to grow, the benefits of strong car rental affiliates are more apparent to businesses of all fleet sizes, and we can expect to see big growth in the near future.
Referenced From (impactmybiz)